Sofina Foods has announced the appointment of Ash Amirahmadi as its new CEO of Sofina Foods Europe. The position will be effective as of August 8.

“I am delighted to be joining Sofina Foods and relishing the opportunity to work with Michael Latifi, and the team to build on their significant progress in transforming the business towards category leadership,” said Amirahmadi. “Sofina Foods has a track record of working in partnership with its customers and suppliers, developing a sustainable and resilient supply chain. My experience in the UK grocery sector mirrors these values.”

Ash is the current chairman of the boards of Dairy UK and IGD, the UK’s largest dairy cooperative. Furthermore, he even received an OBE for services to the dairy industry in the 2023 New Year’s Honors. These facts make clear his brilliant career and the trail he can blaze at Sofina Foods Europe.

Michael Latifi, CEO of Sofina Foods, explained that Ash fit perfectly on the team and came at a strategic time. “Ash’s deep experience and reputation within the grocery and farming sectors will help us deliver ongoing success across our European operations […] He will help Sofina Foods Europe develop a more sustainable supply chain, capable of producing great-tasting, affordable, and high-quality products for consumers and greatly contribute to our vision.”

About Sofina Foods Europe

Sofina Foods Europe, a subsidiary of Sofina Foods Inc., stands as a prominent manufacturer of primary and processed protein products in Europe. With a strong presence in the UK, Ireland, France, and Germany, Sofina Foods Europe caters to the diverse needs of retail and foodservice customers.

Through its subsidiaries Karro, Young’s Seafood, and Greenland Seafood, Sofina Foods Europe ensures the highest standards of quality.